Lead Lifecycle ManagementPipelines, Forecasts & Bid Management

Managing Leads for Stronger Pipeline by Forrester

Managing Leads for Stronger Pipeline Forrester – PDF

By developing consistent repeatable processes and investing carefully in automation, Forrester found that these companies achieved stronger, more qualified sales pipelines, greater visibility into the impact of marketing on sales, more control over marketing program execution, and better accountability for marketing spend against business results.

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