Content Marketing & Inbound Lead Generation
Popular social media management platform Radian6 went through a major transition when Salesforce recently acquired the business. As Manager of Content for the newly created Salesforce Marketing Cloud, Amanda Nelson helped transition the organizations content as part of the rebrand.
Her job is to create and curate content for the Salesforce Marketing Cloud community. She manages everything from the blog and eBooks to webinars and infographics with the help of a content team, of course.
Amanda took some time to chat with the Content Marketing Institute about her organizations content engine and managing an international corps of writers.