Content Marketing: The Fallacy that More Content is Better – Content Marketing Inst.

B2B Content Marketing

Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content.

I’m done with more.

Here’s a little state of the industry that I’ve noticed:


Source: Content Marketing Institute

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