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Category Archives : Blog


Why Emotion is Important in B2B

Posted November 12th by Ed Trachier


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Docurated names OnTaget Partners top sales management blog

Posted November 10th by Ed Trachier

OnTarget was recently named one of the top blogs for sales management by Docurated.  We are very proud of this accomplishment!  -Ed http://www.docurated.com/all-things-productivity/top-50-sales-management-blogs/ Managing a sales force of any size is never a simple endeavor. Whether your sales reps are in-house, in-the-field, all within the same 100-mile radius, or spanning several continents, your job as… Continue reading


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The Hidden Messages in Business Logos

Posted October 15th by Ed Trachier

I find the concept of business logos with hidden meanings very intriguing.  You know what I mean – The FedEx logo with the arrow.  The Amazon logo with the smile from A to Z. The creativity behind these logos is one thing to be admired.  Great marketing requires the ability to meld art with reality. … Continue reading


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A Billion Dollar Bracket is Really Just Great Marketing

Posted April 1st by Ed Trachier

By: Ed Trachier – April 1, 2014 By now, we all have heard about Warren Buffet's backing of the quest for a perfect, billion dollar bracket. The finance guru understands that the odds of guessing this bracket are estimated to be 1 in 9.2 quintillion. And yet, 15 million people logged in and filled one in! Why?… Continue reading


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THE ROLE OF PR IN CONTENT MARKETING AND THOUGHT LEADERSHIP – Forrester

Posted May 8th by admin

B2B Marketing Strategy After hosting a Forrester webinar on April 25 about “3 Ways To Turn Content Marketing into Thought Leadership“, I received some interesting questions from clients. I thought I would share the questions — and a short response to each — since this line of inquiry points to broader question about the role… Continue reading


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5 Steps to Writing Email Copy that Converts – Social Media Today

Posted April 12th by admin

 Content Marketing Is your email marketing truly compelling and relevant to your company prospects? The ROI of email is still around $44.25 for every dollar invested, and customers who read emails from brands spend an average of 85% more while shopping. Investing in improving the content in your email outreach efforts may be the sharpest… Continue reading


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17 Counterintuitive Things the Most Successful People Do – Forbes

Posted March 20th by admin

Success Traits of Company Leaders You’re always going to get the same results, doing what everyone else does.  Sometimes you have to know when to zig where others zag.  These are some of the counterintuitive lessons I’ve learned and applied from the most successful folks I’ve met.  READ MORE>>> Source: Forbes  


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Content Marketing: The Fallacy that More Content is Better – Content Marketing Inst.

Posted February 13th by admin

B2B Content Marketing Everywhere I go, I find marketers who are challenged with creating more content. More blog posts, more eBooks, more videos, more podcasts… more, more, more. Even our latest content marketing research found that the number one challenge for business marketers is producing enough content. I’m done with more. Here’s a little state of the industry… Continue reading


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The Cost of Misaligned B2B Marketing – Marketing Interactions

Posted February 1st by admin

Improving Sales and Marketing Alignment When alignment is discussed in marketing, the usual application is to sales and marketing alignment. This has been an ongoing conversation for nearly as long as I can remember. And I’ve been in the business environment for quite a while. The issue that comes up for me is that there… Continue reading


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9 Trends That Will Upset Your Marketing in 2013 – Eloqua

Posted January 21st by admin

B2B Lead Creation The role of marketing is evolving to incorporate creative and corporate tasks once relegated to other organizational personnel. Moreover, the demand for quantitative and qualitative ROI, coupled with changing budget conditions, creates the need for consistently developing, strategically flexible blueprints. They say the times are changin’ – so should your modern marketing… Continue reading


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