As an insider, I have a unique perspective of outsourced B2B marketing and sales companies. Competitors of OnTarget Partners generally fall into four categories:
1. Full service boutiques
2. Pay for performance appointment setting firms
3. Onshore/offshore telesales organizations
4. Market and marketing research companies
Generally, the clients we work with have a good grasp of the markets they operate in, and have a robust marketing department with qualified and capable people. Offshoring is usually not an option, as the typical target contact we develop is in the c-suite or at the VP level. Also, our clients are not looking for “meetings” or “appointments”, but, rather, true and qualified sales opportunities with the right prospects at the right time.
OnTarget is a full service boutique. We pride ourselves on offering extreme customer service and excellent results that will consistently produce marketing spend ROI. When choosing a partner in the outsourced b2b marketing and sales space, OnTarget and our clients believe full service is the only way to go.
Ed Trachier can be reached at 469-200-4901, or via email at email@example.com