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Archive for April, 2012

A “How-To” Guide for Cleaning CRM Data

Saturday, April 28th, 2012

Wouldn’t it be nice to have a “how-to” guide for cleaning CRM data?

Keeping up with contact data accuracy is one of the hardest jobs for any marketing director, markop or CMO.

Unfortunately, it’s just not an easy process.

OnTarget Partners has built an 11 step process to clean and de-dupe CRM data for our clients.  What’s great about this for us, is that cleaning CRM data is an ongoing process, which should be done every 18 months for best practices in direct marketing.  This will help guarantee the maximum return on investment for marketing spend, because marketing with incomplete or inaccurate contact data is one of the greatest leaks for any marketing budget.

So, if you need a “how-to” guide for cleaning CRM data, you have come to the right place — OnTarget Partners.

Executive Level Telemarketing | C Level Telemarketing

Sunday, April 22nd, 2012

If there is one thing that sets OnTarget apart from our competitors, it is our ability to reach and communicate with the executive level.

Executive level telemarketing, or C-level telemarketing as some people may call it, is not easy, but can be very effective.

Many people are reluctant to call on the higher level executives in an organization.  They fear their directness, and may be intimidated by them.

OnTarget prides itself on our ability to reach these executives — CEO, CFO, CIO, President, Division Manager, etc.  They are the true strategic drivers in the business, and because OnTarget typically supports the sales and marketing efforts of solutions providers, these are the decision-makers and buyers of our clients products and services.

So, if you are in the market for executive or c-level telemarketing, you have found the right resource — OnTarget Partners.