Do you have a contact data problem?

Do you have outdated marketing lists?

Do you need better sales leads?

OnTarget deals with contact data daily, and updates and appends marketing contacts for our clients.  We can work within a client’s CRM (offering CRM data cleansing services), or can transfer data via FTP or in CSV.  (If these acronyms are confusing, don’t sorry, we can help!).

One of the things that drive sales forces and marketing teams crazy is the e-mails that are returned for non-delivery.  Bad contact data are a waste of time and money.

We have found that large-scale contact data providers offer data that is 70% correct.  That means three in ten records in inaccurate or incomplete!

Perhaps there is a better answer…

Let OnTarget Partners do the work for you.

OnTarget is not just another 3^rdparty lead generating company; not in the slightest.  OnTarget doesn’t merely skim the surface of company personnel rosters with hasty searches using three key words. OnTarget digs deep, analyzing connections between companies, and – more importantly- between people. Using personal contact and specialized search techniques designed for our company in addition to modern “digital age” social media connections, allows OnTarget to maintain accurate and thorough leads. What good is the name and number of someone in purchasing for a company, if that person doesn’t have the authority to make decisions about purchases? A company that seeks to survive or, even better, to survive and thrive, needs to maintain accurate marketing data – with specific names, numbers, titles, relationships and more. Our lead generation is truly OnTarget. Keep those contact lists intact and updated, and let OnTarget do the dirty work for you!

To learn more about our data cleansing and custom research please visit: http://www.ontargetpartners.com/customresearch.html

If you need up-to-date and accurate prospect contact information, you’ve come to the right place…

Congratulations to the following award winners for Q1 and Q2, 2012!

Tim Hixson, Q1 2012 Associate of the Quarter

Craig McDonald, Q2 2012 Associate of the Quarter

We occasionally spend time together outside of the office, and like to spend time together in different settings to create better teamwork and friendships.

We look forward to a tight race for the annual “OnTarget Associate of the Year for 2012″!

-Ed Trachier

Ed Trachier is Founder and CEO of OnTarget Partners, and can be reached at 469-200-4901, or via email at trachier@ontargetpartners.com

Ed Trachier, CEO

What is the best way to cleanse legacy data, and move over into a new CRM?

Yes, it is a question that marketing professionals have struggled with for decades. In examining your current sales data, it is critically important to take a holistic view of all of your data.

What records are still valid?

What is the current corporate structure?

Have any mergers, acquisitions, or divestitures occurred?

What about name changes?

Are the target contacts still at the company, and how has their role likely to have changed and to what?

Data cleansing must precede your CRM implementation.

Unfortunately, there are no short-cuts to this process. What is needed is a systematic, repeatable, accurate, and verified process to assure the highest accuracy possible. With so many other responsibilities, and tasks, it is highly unlikely that a company should attempt, or will succeed, in handling this function without outside help. You need a company with experience to assist – allowing your marketing team to think strategically, and freeing-up your sales teams to focus on filling their sales pipeline, and closing the deals “closest to the cash.”

-Ed Trachier

Ed Trachier is Founder and CEO of OnTarget Partners.  He can be reached at trachier@ontargetpartners.com.

When it comes right down to it, asking the right questions is one of the most important things we as salespeople can do. Experienced and successful salespeople tend to be very good questioners, because they know that good questions qualify prospects better:

• Does the person I am dealing with have budget authority?
• Who else will be involved in the buying decision?
• What does the competition look like?
• How quickly will the decision to buy happen?

Talk to your prospects, and push them to move forward with good questions. Questionable selling will work for you, an lead to an increase in sales effectiveness.

Ed can be reached at 214-618-4960, or via email at trachier@ontargetpartners.com.

Ed Trachier, CEO

As an insider, I have a unique perspective of outsourced b2b marketing and sales companies.  Competitors of OnTarget Partners generally fall into four categories:

1. Full service boutiques

2. Pay for performance appointment setting firms

3. Onshore/offshore telesales organizations

4. Market and marketing research companies

Generally, the clients we work with have a good grasp of the markets they operate in, and have a robust marketing department with qualified and capable people.  Offshoring is usually not an option, as the typical target contact we develop is in the c-suite or at the VP level.  Also, our clients are not looking for “meetings” or “appointments”, but, rather, true and qualified sales opportunities with the right prospects at the right time.

OnTarget is a full service boutique.  We pride ourselves on offering extreme customer service and excellent results that will consistently produce marketing spend ROI.  When choosing a partner in the outsourced b2b marketing and sales space, OnTarget and our clients believe full service is the only way to go.

Ed can be reached at 214-618-4960, or via email at trachier@ontargetpartners.com

Wouldn’t it be nice to have a “how-to” guide for cleaning CRM data?

Keeping up with contact data accuracy is one of the hardest jobs for any marketing director, markop or CMO.

Unfortunately, it’s just not an easy process.

OnTarget Partners has built an 11 step process to clean and de-dupe CRM data for our clients.  What’s great about this for us, is that cleaning CRM data is an ongoing process, which should be done every 18 months for best practices in direct marketing.  This will help guarantee the maximum return on investment for marketing spend, because marketing with incomplete or inaccurate contact data is one of the greatest leaks for any marketing budget.

So, if you need a “how-to” guide for cleaning CRM data, you have come to the right place — OnTarget Partners.

If there is one thing that sets OnTarget apart from our competitors, it is our ability to reach and communicate with the executive level.

Executive level telemarketing, or C-level telemarketing as some people may call it, is not easy, but can be very effective.

Many people are reluctant to call on the higher level executives in an organization.  They fear their directness, and may be intimidated by them.

OnTarget prides itself on our ability to reach these executives — CEO, CFO, CIO, President, Division Manager, etc.  They are the true strategic drivers in the business, and because OnTarget typically supports the sales and marketing efforts of solutions providers, these are the decision-makers and buyers of our clients products and services.

So, if you are in the market for executive or c-level telemarketing, you have found the right resource — OnTarget Partners.