Holiday Season Prospecting
I am sometimes asked my opinion of marketing during the Holidays.
You know, that time between Thanksgiving and New Years, when everything seems to slow to a crawl.
My answer is surprising to some…
Prospecting during the Holidays tends to work, over the long term.
Our clients are unlikely to close net new business during this time, if initiation has not taken place earlier in the year.
However, for building a pipeline for Q1, prospecting during the Holidays just makes sense.
I think there are two main reasons for this:
- People generally are just in a better mood during the Holidays
- Gatekeepers tend to take time off during the Holidays, which enables more conversations and better qualifications with decision-makers