One of the most important – and basic – steps for social media lead generation is to increase your company’s reach. You may have the best content ever, but what good is it if there is no one to see it? For most companies the ultimate goal of creating and maintaining a web presence is to attract visitors and prospective leads.
There are many proven ways to dazzle potential fans and followers. The following are methods we are using with success at OnTarget Partners:
Generously promoting your social presence
Buttons for our social media platforms are embedded within each of our employees’ Outlook signatures. This allows for the emails’ recipients to click on the buttons and be instantly connected to our Twitter, Facebook and/or LinkedIn sites. The more the email is forwarded, the more potential viewers, visitors, and leads. These links are also visible and easily accessible on our company’s website, making it easy to “Follow,” “Like,” and “Connect.”
Gladly sharing your content – as well as the content of others
We enjoy blogging and hope our visitors enjoy reading our blogs as much as we do writing them. We will ensure new blogs are pushed out into the social media world fairly quickly – we get excited about sharing our messages. The beauty of sharing is that it is often a reciprocated process. I find that when we share pertinent links from others within our industry then they often will return the favor. It’s a win-win situation since our content is gaining even more exposure to a greater number of followers. It has also helped us to gain more followers – and our reach – as a result.
Creating and maintain social media relationships
Twitter, Facebook, and LinkedIn make it extremely easy to find people within your industry and those who have interests that are similar to your own. Getting the hang of finding and following people within each platform then allows you to interact and engage with them. The more activity you have, the higher the probability of increasing your company’s reach and exposure.
One of the most important things to remember is that successfully increasing your reach doesn’t happen overnight — nor will you become a social media superstar in 24 hours. With time, patience, and perseverance you should see your social media reach and lead generation grow over time.
What tactics has your company been using to increase its social media reach? I would enjoy hearing your success stories.
Jennifer Hanford is Social Media Director for OnTarget Partners. She can be reached at email@example.com.