“Spring Cleaning”. We have all heard it, it has been used in advertising, marketing, promotional materials and in homes across the country. It really means “since the winter we have accumulated a lot of junk and dust we need to get rid of”. As a result, once the window opening weather returns, we air things out, sweep out behind the couches, donate winter clothes that no longer work for us and organize our lives to some extent.
It is not a coincidence that come March newspapers pump out coupons for every new and improved cleaning product. “New” detergent, “Spring Fresh” fabric softener, “Green Friendly” all purpose cleaners. Peruse the aisles in a home improvement store and you can find cleaners for extremely specific surfaces. They make a “Stainless Steele Sink Cleaner” a cleaner JUST for darkwood flooring, a cleaner for fake wood flooring, cleaners that claim to remove allergens from the house, dye free, scent free, ammonia free and a plethora of other choices; all geared to get you to spend your hard earned cash on their wares so you can go home and spend your hard earned downtime using them. Do they work? Do we need a specific cleaner for pleather?
Overwhelmingly…. No. Steam, pure water vapor with no chemicals is one of the most proven effective cleaning “agents” we know of. It is used in professional cleaning companies on glass shower doors, tiles, carpets, furniture, clothing and almost everything else. So why do we get lured into buying and trying so many different solutions? Marketing has a part in this. You see a beautiful sparkling (literally) countertop with a smear of little germy looking things all over it and then this magic product swipes those animated germs right off that countertop and you know you want your countertops to be as germ free and clean as that one. Scent is another tool used to sell us chemicals to clean our homes with. A pizza scented floor cleaner is not going to be nearly as appealing as a pine scented, or lemon scented cleaner.
Scientists have run thousands of test studies on scent, on what scents make humans think “clean” and what makes us feel like we have done a good job cleaning our surroundings. Even the unscented versions leave a slight scent of clean behind, by removing any perfume scent they have surfactants in them that trigger responses in our brain that think “clean”
So what do we really need to have a clean home or office or car? Surprisingly it is back to basics for this answer. Experts from a host of cleaning companies as well as many scientists say simple white vinegar is the most useful and effective cleaner you can use. Cost wise it is hundreds of times less expensive than its marketed counterparts and since it gets diluted before use can be tailored to whatever use you want each time you use it. Most of us know already that it is used to clean a coffeepot, washing machine and other appliances that we need to clean internally but gently. The acid in the vinegar removes mold spores, dust and water scale build up with no harmful residue left behind. For hardwood floors, as long as they are sealed, a mixture of a few tablespoons of white vinegar in a bucket of water will leave the wood, clean and streak free. The telltale scent of the vinegar disappears when it evaporates, leaving a fresh unscented clean behind. Vinegar can’t be used on natural stone however because of the acid content, and you don’t want to use it on fabrics because it wont totally evaporate and it will always smell like you are making a salad in your living room. But it can be used on glass, metals, plastics, ceramics, utensils, appliances, and almost everything else. So what else?
Baking Soda. It is widely known to absorb odors, so it cleans and freshens carpets and upholstery better than sprays and fancy powders. Sprinkle it on the surface, let it sit for a little while and vacuum it up. How many of us grew up with a box of baking soda kept in the fridge to absorb the odors from the food stored? It works!
What about the scent junkies? Lemon juice. Fresh lemons (or limes) can clean and deodorize and leave the freshest scent behind if that is what you like. If you cut a lemon in half, rub it along a cutting board and let it soak overnight in the lemon’s juice- the board will be disinfected, clean and smell fresh. Lemon juice needs to be rinsed so it is not sticky.
Finally there is one common cleaning product for the harder to clean areas, like grease burns in the oven. Table salt. If you pour table salt into a dirty, greasy oven and leave it sit a few hours it can be fairly easily wiped clean. Anyone who has ever suffered through a can of oven cleaner or the four hours of super heating the oven to clean it out can appreciate the simplicity of this idea. With these tips you can clean an entire home for under $4. Of course if you prefer lavender scented floors, or clean linen scented carpets, the products are abundant and will work as well, but at a price and with harsher chemicals being used.
Surfaces and surroundings are not the only things that need to be cleaned regularly. What about your contact data? As a home accumulates dust and debris over time, your files can become bogged down with unwanted debris and bad information. This “data dust” can impede your company’s ability to work most efficiently and cut into the time spent by salespeople going after viable and productive leads. OnTarget has proven methodology to cleanse your companies data. Let us be your “CRM contact marketing maids” by clicking here.
Now you know what “spring cleaning” CRM data cleansing solutions OnTarget has for your organization.