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Archive for January, 2011

OnTarget Partners Corporate Profile

Wednesday, January 26th, 2011
Ed Trachier

Ed Trachier, CEO

I was on the telephone last week with a prospect, conducting an introductory and exploratory call, and I received a request for information from him.  He had been to our website, reviewed our information, had a good understanding about what we do, and liked our approach.  Very politely, he asked me not to overload him with collateral. He wanted something basic that he could share with others within his company…business unit directors that would work directly with us using marketing’s (his) budget. 

Truthfully, it had been about a year since I had updated our “one-pager”! 

I noticed immediately how much our business had changed in the recent past.  We have grown our client base dramatically, and our number of employees.  We have changed our messaging and solution offerings, to better match the marketplace’s needs.  We have been awarded recognition as one of Dallas-Fort Worth’s fastest growing companies.  It was an eye-opening experience to see these changes in print. 

So, here it is, the complete and updated OnTarget Partners Corporate Profile…all in one page: 

OnTarget Partners Corporate Profile 

A special thanks to Adam Linscomb, who helped me create this. 

Please let me know what you think.  I hope you like it. 

Ed can be reached at 214-618-4960, or via email at trachier@ontargetpartners.com.

2011 – Blast Off – Go Above and Beyond

Wednesday, January 5th, 2011
Every year, we here at OnTarget Partners create a unique theme.  Usually our theme is built around our goals for the year and the successes those goals can create for our clients.

This year’s theme is “Blast Off!”.  We are committed to “go above and beyond” for our associates, our business partners, and, of course, our clients.

2011 should shake out as a record year.  From a marketing perspective, companies are well positioned to spend more.  Balance sheets have improved, the economy seems to be turning, and people just seem to be in better moods.

I hope you agree that 2011 will be a great year.  It will take energy, effort, activity and productivity to yield results, but we have the team for this mission!

Ed can be reached at 214-618-4960, or via email at trachier@ontargetpartners.com.