Jeff Fischer, Marketing Director

Given that the overwhelming, number 1 challenge, of Marketers is developing qualified sales leads, one must consider how the changing landscape of how solutions and services are sold today will impact your growth tomorrow.  Few would argue that a dramatic shift is underway in how products and solutions are sold today.  How a marketer lays out their “Sales 2.0 Strategy” will be critical to the success of their solution and/or product achieving acceptance in the marketplace.  At OnTarget, we are committed to both consulting with and implementing these strategies for our clients.  To that end, we have spent considerable resources on following the trends of “Sales 2.0. Practices”, and have begun to offer these services to our clients.  So, in the coming year, we will be asking the relevant questions of our clients:  How do you build awareness?  How do you develop interest and consideration?  How do you develop a Sales Opportunity? How do you ensure accurate and timely follow-up? And ultimately, how do you close a sale? 

Each company needs an expert in operations, product excellence, and truly understanding their customer in order to move to a “Sales 2.0 Environment.”  What are your customers saying about you?  Where are they saying it?  Who are the key influencers driving purchasing decisions?  Clearly, there are many questions that we have posed, and frankly, we don’t have all of the answers.  We welcome your stories in how you have used “Sales 2.0” tactics to drive your sales process, and begin to move to a “provocation-based” selling atmosphere.  It is not important to have all of the answers, what is first needed is asking all of the questions, and beginning to take these concepts as something that is important from both a tactical and strategic viewpoint.  What we can say, for certain, is that successful people, strategy, process, and technology are all needed, working together, to drive sales, and increase revenue.

Jeff Fischer, Marketing Director

Check it out!  It’s true!  We made it!  http://www.cox.smu.edu/web/guest/press-releases/-/blogs/smu-cox-recognizes-dallas-entrepreneurs-at-the-20th-annual-dallas-100%E2%84%A2-awards?_33_redirect=/web/guest/press-releases  OnTarget has been named one of Dallas’ fastest growing private companies in 2010.  We are honored to be included in this list, and wish to thank our valued clients who have helped make this achievement possible.  We were honored to attend an event at the Meyerson Symphony Center in Downtown Dallas to be recognized, and hob-knob with our fellow Dallas peers.  That “I.M. Pei” is one exceptional architect, and of course, the building is a tribute to how one’s mood can be uplifted by great design, and execution.

The event itself was first class without being too pretentious.  Carl Sewell, of Automobile Dealership fame (and someone that our CEO, Ed, has studied throughout his career), was the speaker and he gave a great speech. We like to think that here at OnTarget, we strive to implement Carl’s vision each and every day.  “Listen to your customers, and then listen some more” was a core theme in what made Carl so successful.  Then go out and determine what “best” really means for your customers (hint: it can be different for each customer) and give them what they want.  And by all means value your employees, and give them ownership to make their own decisions, with their own responsibilities.  The truth is that we would not have gotten to this point without the dedication and commitment of our employees who keep our clients top of mind everyday as they (hopefully) have a great deal of fun working here.  The reality is that we have a long, long way to go, and as we continue down the path to be a better company, and deliver increasing value to our clients, we hope to have fun along the way.