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3 Benefits of a PPC Advertising Campaign

Posted March 20th by Marcus Trachier

by By: Marcus Trachier, Digital Marketer at OnTarget Partners For OnTarget Partners, Pay-Per-Click (PPC) Advertising has acted as a foray into the expanding realm of Digital Marketing. Digital Marketing has truly changed OnTarget’s business for the better, and we love to share the experience we have gained with others. Through managing online advertising for clients, and… Continue reading

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OnTarget Partners Receives Stevie Award

Posted March 3rd by Marcus Trachier

by LAS VEGAS, NEVADA – February 27, 2015 — OnTarget Partners was presented with a Bronze Stevie® Award in the Business Development Achievement of the Year category in the ninth annual Stevie Awards for Sales & Customer Service. The awards were presented by the Stevie Awards, which organizes several of the world’s leading business awards shows including the… Continue reading

Why can’t I get sales to call these leads?

Posted February 17th by Ed Trachier

by Some questions that often comes up in discussions with clients and prospects at OnTarget Partners are from the CMO or other B2B marketing executive:  “Why can’t I get sales to call these leads?” or “Why can’t I get my sales team to follow-up on my leads?” Marketing creates leads via online, tradeshow, conference, research… Continue reading

Dollar Cost B2B Marketing

Posted February 9th by Ed Trachier

by Dollar Cost Averaging is defined as an investment strategy which "reduces the risk of incurring a substantial loss resulting from investing (an) entire 'lump sum'" by "dividing the total sum to be invested in the market into equal amounts put into the market at regular intervals." (Wikipedia)  In essence, the technique works in markets undergoing… Continue reading

Superbowl Winning B2B Marketing

Posted February 1st by Ed Trachier

by Before Jimmy Johnson was a football commentator, he was a football coach; a pretty good one, too. Jimmy led the Dallas Cowboys to two consecutive Superbowl wins, and he built the team that won its third in four years during the 90’s.  He was well respected, if not all that well liked. Part of… Continue reading

OnTarget Kicks Off 2015 in Superhero Style

Posted January 5th by Ed Trachier

by OnTarget Partners today announces its new theme for 2015, MMXV: Be the Hero.   OnTarget employees and several special guests were in attendance for kickoff. In this kickoff meeting, Ed Trachier, Founder and CEO of OnTarget announced the Why, What and How of OnTarget: "We believe businesses should market and sell more intelligently.  This… Continue reading

OnTarget Giving Thanks

Posted November 26th by Ed Trachier

by Our tradition at OnTarget is to serve Barbecue on the Wednesday before Thanksgiving to our Associates, pot-luck style. I think everyone enjoyed today's feast: Our Associates, families and friends were literally spilling out of the Conference Room door — our largest group ever.  We give great thanks for our blessings, and wish a happy… Continue reading

Docurated names OnTaget Partners top sales management blog

Posted November 10th by Ed Trachier

by OnTarget was recently named one of the top blogs for sales management by Docurated.  We are very proud of this accomplishment!  -Ed http://www.docurated.com/all-things-productivity/top-50-sales-management-blogs/ Managing a sales force of any size is never a simple endeavor. Whether your sales reps are in-house, in-the-field, all within the same 100-mile radius, or spanning several continents, your job… Continue reading

The Hidden Messages in Business Logos

Posted October 15th by Ed Trachier

by I find the concept of business logos with hidden meanings very intriguing.  You know what I mean – The FedEx logo with the arrow.  The Amazon logo with the smile from A to Z. The creativity behind these logos is one thing to be admired.  Great marketing requires the ability to meld art with… Continue reading

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