Appointment Setting

Most companies involved in complex sales find it inefficient to have their sales people conducting cold-calling, research, and/or nurturing activities. However, complex relational sales require skills that typical telemarketing firms cannot provide; this is why OnTarget Partners is different. Our resources have been demonstrating extreme business development skills and delivering complex messages since 1997. Our college-educated associates are experts at making consultative cold calls to executives at the highest levels in virtually every industry and marketplace to identify opportunities with the highest probability for your organization to close.

OnTarget uses a vastly different approach than your typical telemarketing, appointment setting, or lead generation firm. OnTarget understands that establishing need, budget, time frame, and decision-making authority are four vital ingredients that help us determine if a targeted prospect is a legitimate sales opportunity for our client. Only when these factors are identified will OnTarget set up a meeting or appointment for our client. This laser focus of setting only qualified appointments has resulted in hundreds of millions of dollars in net new revenue for our clients.

In addition, we believe the information gathered across all communication channels is extremely important. Not only information gathered in the calling activities that result in discovered interest, but also pertinent information about the company’s current business factors or buying cycle. OnTarget provides detailed reports that include all information gathered which helps our client understand how their message is being received and allows them to adjust accordingly. Most importantly, due to our cold-calling efforts, our client’s sales organization is given the opportunity to develop business relationships which drive new revenue.

Custom Prospecting Customers

Fortune 500 Outsourcing Provider
Dallas, TX

C-Level Appointment Setting to top executives across multiple industries including Retail, Logistics, Telecommunications, Financial Services, Travel & Hospitality and Energy.

Financial Services Solution Provider
Boston, MA

Taking a different approach than your typical C-Level telemarketing, appointment setting, or C-Level lead generation firm. OnTarget called into top Financial Services executives establishing need, budget, time frame, and decision-making authority for our clients solutions.

Leading Healthcare Analytics Provider
Lexington, KY
October 2010

Healthcare Technology Company needed to penetrate large hospitals and hospital systems at the C-level. Through a custom B2B cold-calling campaign, OnTarget has secured multiple qualified meetings that have led to significant pipeline growth.

Global BPO Provider
New York, NY
October 2010

OnTarget executed thousands of consultative cold calls to technology executives at the highest levels in virtually every industry and marketplace to identify opportunities with the highest probability for close. The subsequent qualified meetings set up for our client yielded multiple closes with contract values in excess of $30 million dollars.

Fortune 1000 Logistics Provider
New York, NY
October 2010

After trying multiple other lead generation companies, a Leading Transportation and Logistics provider engaged OnTarget to illuminate open RFP’s that were currently in the marketplace. Through an intensive calling campaign OnTarget uncovered multiple RFP’s that led to millions of dollars of closed business for our client.

Leading Provider of Retail Technology Solutions
Phoenix, AZ

This industry-leader has employed OnTarget’s cold calling services for over 10 years to provide a consistent pipeline of qualified meetings and qualified opportunities that come from constant cold-calling and nurturing activities provided by OnTarget.

Healthcare IT Outsourcer

IT Outsourcing provider engaged OnTarget to penetrate hospitals at the C-Level to set up qualified sales opportunities for IT managed services and outsourcing. OnTarget utilized it’s appointment setting services to qualify closeable sales opportunities for the client.

P&C Insurance Technology Provider
San Fransisco, CA

Top technology provider to the P&C Insurance Industry needed to understand the buying needs of the claims department at top insurance providers. Unlike other appointment setting companies the client had used before, OnTarget was able to run a C-Level cold calling campaign and set up multiple VP and C-Level meetings based on answers each executive provided to multiple qualifying questions.

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