When Should B2B Marketing Hand Leads Over to Sales?

Posted July 28th by Ed Trachier

By: Ed Trachier – July 28, 2014 Handing a lead over to sales can be a bit tricky in B2B marketing. As the old cliché goes – timing is everything! There are several factors to examine when deciding the timing of handing off a lead. These include: – The amount of time the sales team has available… Continue reading

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