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Agile Marketing: An Alternative to “Big-Bang” Campaigns?

Posted May 6th by Peter Blute

 In a recent conversation with a prospective client we turned to the topic of Agile Marketing, a term I had yet to encounter outside of the software development world. A quick search brought up 24 million hits, showing my obvious ignorance and a definitive need for a deeper look. This methodology dates back to at… Continue reading

Why CMO Leadership Is Essential To Data-Driven Marketing – Forbes

Posted by Peter Blute

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently… Continue reading

Posted in Variety

Jim Valvano and B2B Marketing

Posted May 1st by Ed Trachier

By: Ed Trachier – March 1, 2014 I was talking to one of my best clients yesterday, and she reminded me of something I learned many years ago, but had not really thought about in quite some time: People buy due to emotion. We are a hurried society, receiving many, many pitches daily. Sometimes, we don't even… Continue reading

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