Sales & Marketing ResourcesStrategic Marketing
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Agile Marketing: An Alternative to “Big-Bang” Campaigns?

 In a recent conversation with a prospective client we turned to the topic of Agile Marketing, a term I.
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Why CMO Leadership Is Essential To Data-Driven Marketing – Forbes

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data.
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Jim Valvano and B2B Marketing

By: Ed Trachier – March 1, 2014 I was talking to one of my best clients yesterday, and she reminded me.