Market & Competitive Intelligence

Market Research: Defining the Question

Posted April 14th by Peter Blute

Market research – that elusive, all-encompassing term describing efforts to collect and analyze information about customers, markets, and trends in order to make informed, strategic business decisions. Sometimes confused with marketing research, in its simplest form market research answers basic, but incredibly important, questions to provide the precise information you need to mitigate the risk… Continue reading

Content Marketing Minds: God’s Repurposing Plan – Social Media Today

Posted by Peter Blute

The Holy Bible. It’s not only the most read book, it’s also the most repurposed work ever created. From booklets to brochures, inspirationals to infographics, sermons to stories, calendars to coasters – what hasn’t been scribed from The Scriptures? You can look at apps alone. Search for “Bible” in Google Play or iTunes. You’ll be… Continue reading

Prospect Education as Lead Generation in B2B

Posted April 11th by Ed Trachier

Our B2B lead generation business has changed a lot over the last ten years. Conducting outsourced marketing, sales and research for our clients, we used to focus on quantitative metrics – calls, clicks, conversations, emails/proposals sent, and appointments set. Now we focus on qualitative metrics – decision-maker level, multiple department interest, business opportunity and scope.… Continue reading

Crossing the Chasm: The New Obstacle for B2B Buyers – Marketing Interactions Blog

Posted April 1st by Peter Blute

I’ve come to the conclusion that evolution is lopsided. Especially when it comes to B2B marketing vs. sales. It seems to me that either one or the other is evolving, but much of the time it doesn’t seem to be both. At least not within the same organization. The best marketers are on a quest… Continue reading

A Billion Dollar Bracket is Really Just Great Marketing

Posted by Ed Trachier

By: Ed Trachier – April 1, 2014 By now, we all have heard about Warren Buffet's backing of the quest for a perfect, billion dollar bracket. The finance guru understands that the odds of guessing this bracket are estimated to be 1 in 9.2 quintillion. And yet, 15 million people logged in and filled one in! Why?… Continue reading

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