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OnTarget Giving Thanks

Posted November 26th by Ed Trachier

Our tradition at OnTarget is to serve Barbecue on the Wednesday before Thanksgiving to our Associates, pot-luck style. I think everyone enjoyed today's feast: Our Associates, families and friends were literally spilling out of the Conference Room door — our largest group ever.  We give great thanks for our blessings, and wish a happy Thanksgiving… Continue reading

Docurated names OnTaget Partners top sales management blog

Posted November 10th by Ed Trachier

OnTarget was recently named one of the top blogs for sales management by Docurated.  We are very proud of this accomplishment!  -Ed http://www.docurated.com/all-things-productivity/top-50-sales-management-blogs/ Managing a sales force of any size is never a simple endeavor. Whether your sales reps are in-house, in-the-field, all within the same 100-mile radius, or spanning several continents, your job as… Continue reading

The Hidden Messages in Business Logos

Posted October 15th by Ed Trachier

I find the concept of business logos with hidden meanings very intriguing.  You know what I mean – The FedEx logo with the arrow.  The Amazon logo with the smile from A to Z. The creativity behind these logos is one thing to be admired.  Great marketing requires the ability to meld art with reality. … Continue reading

OnTarget Partners Volunteers with the Friends of the Plano Public Library

Posted August 14th by Peter Blute

The OnTarget Partners Volunteer Team was out in force again on Friday, August 8th, this time volunteering with the 31st Annual “Friends of the Plano Library” Book Sale at the Plano Centre. This is the second year OnTarget has partnered with the Friends to set up and organize thousands of books leading up to two… Continue reading

When Should B2B Marketing Hand Leads Over to Sales?

Posted July 28th by Ed Trachier

By: Ed Trachier – July 28, 2014 Handing a lead over to sales can be a bit tricky in B2B marketing. As the old cliché goes – timing is everything! There are several factors to examine when deciding the timing of handing off a lead. These include: – The amount of time the sales team has available… Continue reading

On the Frontlines of B2B Lead Generation

Posted June 17th by Ed Trachier

By: Ed Trachier – February 17, 2014 We at OnTarget Partners have a unique perspective on B2B Lead Generation. Because we conduct outsourced marketing for thirty-some B2B companies, most of them large, well-respected leaders in their industry, we see examples of what works, and what doesn't, from the front lines. Every B2B CMO understands that our market… Continue reading

Agile Marketing: An Alternative to “Big-Bang” Campaigns?

Posted May 6th by Peter Blute

 In a recent conversation with a prospective client we turned to the topic of Agile Marketing, a term I had yet to encounter outside of the software development world. A quick search brought up 24 million hits, showing my obvious ignorance and a definitive need for a deeper look. This methodology dates back to at… Continue reading

Why CMO Leadership Is Essential To Data-Driven Marketing – Forbes

Posted by Peter Blute

Today’s CMOs face a key leadership challenge as they shift their marketing organizations to take advantage of the data revolution. Social media, mobile devices, analytics and cloud computing are dramatically reshaping what is possible for the modern marketer. But getting your marketing team to take advantage of this new paradigm is not easy. I recently… Continue reading

Posted in Variety

Jim Valvano and B2B Marketing

Posted May 1st by Ed Trachier

By: Ed Trachier – March 1, 2014 I was talking to one of my best clients yesterday, and she reminded me of something I learned many years ago, but had not really thought about in quite some time: People buy due to emotion. We are a hurried society, receiving many, many pitches daily. Sometimes, we don't even… Continue reading

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