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Lead Nurturing in B2B

Posted September 24th by Ed Trachier

By: Ed Trachier – September 24, 2013 Lead nurturing in B2B marketing‚ is important. It’s always great to get a referral, phone call or email with an inquiry from a qualified prospect, and a few days/weeks/months later have a signed agreement¢â‚¬” but it doesn't always happen that way. In many instances, a lead isn’t converted into a client… Continue reading

The Importance of Mapping Accounts in B2B

Posted September 17th by Ed Trachier

Every B2B‚ marketer and salesperson has the requirement of mapping their accounts.‚  By mapping accounts, we understand the decision makers, champions, and influencers that can motivate and purchase from us. Account mapping allows the clear delineation of the “who” in the purchasing decision:‚  “Who is involved in making things happen with regard to the solution I… Continue reading

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