Quality Sales Leads versus Appointment Setting

Posted August 13th by Ed Trachier

Sales and marketing teams tend to struggle with the common problem of quality versus quantity. In OnTarget’s realm, that usually‚ revolves around‚ what level of qualification is required before a prospect enters the sales funnel. When asked my opinion, I will always take quality over quantity.‚  Always. Executive sales people are highly paid and busy.‚  They don’t… Continue reading

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