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18 Growing B2B Content Marketing Trends to Share – Social Media B2B

 Creating B2B Leads Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results.

When What’s Happening in B2B Sales Is Clear, Performance Can Improve – John Cousineau

Sales Strategy Jon Vander Ark of McKinsey is the co-author of Sales Growth. In this recent 20 minute audio interview, Vander Ark.

Lead Generation: 81% of marketers use email marketing – B2B Lead Roundtable

Creating B2B Leads “Using email right means that you are just catching existing leads at the right time to.