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Brand & Image Building


Chief Content Officer Job Description Sample Template

Posted June 30th by admin

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of Junta42 and the Content Marketing Institute. He and a very distinguished group of content marketing specialists put together a Chief Content Officer job description that can serve as a template for the lead storyteller within a brand. Click Here… Continue reading

How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI

Posted by admin

How to Integrate Social Media and SEO to Drive More Leads and Increase Marketing ROI View more presentations from B2B Lead Roundtable   Sergio Balegno, Director of Research, MarketingSherpa/MECLABS Primary Research Group, explains how the strategic integration of SEO and social marketing is helping B2B marketers remarkably accelerate lead capture and conversion.  Covers: Why social media… Continue reading

Sales Consultants, Who Needs Them?

Posted June 29th by Dan Hudson

As we rapidly approach the end of the first half of 2011 many CEO's are undoubtedly concerned with they consider poor sales effectiveness.  If your company is like many we work with you may be experiencing selling cycles that are longer than normal, losses on deals that were forecasted as high probability wins, or opportunities… Continue reading

The Best Outsourcing Discussions of the Week 6.28.11

Posted June 28th by admin

3FORWARD's Complimentary Weekly Bulletin of Outsourcing-Related Social Media Discussions. Identify sales trigger events, connect with industry leaders, spot trends and even chat with clients or prospects.   For outsourcing providers, ITO's, BPO's, Analysts, Advisors and others – these links are opportunities to engage your subject experts, showcase thought-leadership, link back to relevant blog posts and content… Continue reading

Get Off The Marketing Automation Fence

Posted June 27th by Dan Hudson

B2B marketing automation solutions (MA) are no longer a fad in the CRM industry. While it was a relatively small niche several years ago, B2B marketers are now adopting and implementing these systems at a breakneck pace.  If you are still straddling the fence about accelerating your volume of qualified leads with marketing automation, consider… Continue reading

Say No To Win More

Posted June 24th by Dan Hudson

If your company is like almost every client we work with you have a goal of improving close rates. Because unfortunately, not every prospect your sales team is selling to is truly "qualified", the easiest way to improve your win rate is to eliminate or disqualify those prospects as early in the selling cycle as… Continue reading

The Power of the Pen

Posted June 23rd by Dan Hudson

I received a thank you note over the weekend from a friend to whom I had given a very small gift.  The cost of the gift was quite low but the recipient took a few minutes from his hectic life schedule to write a personal note to tell me how pleased he was.  I read… Continue reading

CMO’s, Are You Following the Content Rules?

Posted June 22nd by admin

On a recent cross country flight I had the good fortune to bring along my copy of Content Rules, co-authored by Ann Handley and C.C. Chapman and part of the New Rules of Social Media series.   My marketing IQ jumped noticeably with this book!  I felt like a content-marketing ninja by the time I reached… Continue reading

The Best Outsourcing Discussions of the Week 6.21.11

Posted June 21st by admin

3FORWARD's Complimentary Weekly Bulletin of Outsourcing-Related Social Media Discussions. Identify sales trigger events, connect with industry leaders, spot trends and even chat with clients or prospects.   For outsourcing providers, ITO's, BPO's, Analysts, Advisors and others – these links are opportunities to engage your subject experts, showcase thought-leadership, link back to relevant blog posts and content… Continue reading

Are Your Sales Processes Getting Flabby?

Posted June 20th by Dan Hudson

A few weeks ago I went to put on a suit I hadn’t worn for a while and it felt pretty tight, what’s up with this I thought?  I work out regularly and eat what I think is a pretty health diet, what happened? Then I realized that something had changed, I had stopped counting… Continue reading

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