Lead Lifecycle Management

Finding Good Leads, Today’s Toughest Sales Challenge

Posted July 23rd by admin

“What’s your toughest sales challenge?” The sales leaders, CEOs and presidents we ask this question tell us right now it’s finding qualified leads. Here are the reasons they say it is so difficult. · Their reps don’t have / make time. · Their reps are not good at prospecting. · Prospects not interested in talking.… Continue reading

Proposal Writing for Professional Services Businesses, by Capture

Posted by admin

Tips, checklists, do’s and don’ts for professional services propsals.

Debunking Social Media Myths, by David Armano, Dachis Corp.

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Here’s an excellent piece reminding companies to consider the time requirements of a Social Media implementation.   Yes, the technology can be low cost, but the human capital investment is a very necessary component for programs to succeed.

How To Be Smarter Than Your PR Firm, by HubSpot

Posted July 17th by admin

News Releases Best Practices – HubSpot Excellent advice from HubSpot on how the “New Rules” and Social Media are changing the press release model.   Must read for PR directors, self promoters, marketing.

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